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Missouri Division of Tourism to serve as presenting sponsor of 32nd Annual Lucas Oil Show-Me 100 at Lucas Oil Speedway


Lucas Oil Speedway

Missouri Division of Tourism to serve as presenting sponsor of 32nd Annual Lucas Oil Show-Me 100 at Lucas Oil Speedway

WHEATLAND, MO. (May 1, 2024) - Lucas Oil Speedway is excited to announce the Missouri Division of Tourism has signed on as presenting sponsor of this year’s 32nd Annual Lucas Oil Show-Me 100 Presented by Missouri Division of Tourism. The three-day mega event will pay $50,000 to win the feature race on May 25th and will include pre-race entertainment from American Country singer Creed Fisher Presented by Nutrien Ag Solutions.

The Missouri Division of Tourism recognizes the Lucas Oil Speedway as another opportunity to reach thousands of visitors to the state of Missouri when they attend the 32nd Annual Lucas Oil Show-Me 100 Presented by the Missouri Division of Tourism on Memorial Day Weekend. Located in Jefferson City, the Missouri Division of Tourism showcases Missouri experiences through compelling storytelling to inspire travel, support healthy communities and strengthen the state’s economy all while inviting families to explore the many destinations within the state of Missouri. To learn more visit

"We're thrilled to once again partner with Lucas Oil Speedway in presenting the Show-Me 100," said Stephen Foutes, director of the Missouri Division of Tourism. "We know race fans will enjoy the on-track action at the Diamond of the Dirt Tracks, and we look forward to welcoming visitors from around the Midwest and across the country for this exciting weekend."

There also are several new twists to the Lucas Oil Show-Me 100 Presented by Missouri Division of Tourism weekend this year. Pre-race festivities will include a Pit Crew Challenge and a Kids' Fishing Tournament on Lake Lucas. That's in addition to the go-kart track open to fans and kids, vendor midway full of t-shirt vendors, food vendors, bounce houses and displays all leading up to the Nutrien Ag Solutions pre-race ceremonies.

Opening ceremonies on the final night will include the speedway honoring the veterans and active military in recognizing Memorial Day as a federal holiday, honoring and mourning the United States military personnel who have died while serving in the Armed Forces. As Grand Marshal, Country singer Creed Fisher hits the stage to perform several of his hit songs, along with the National Anthem following the presenting of the colors and the flag. The KC Flight Formation Team out of Kansas City will do a special flyover and mini-air show at the conclusion of the National Anthem.

“We're excited to have Missouri Division of Tourism and Nutrien Ag Solutions as partners for this year’s Show-Me 100. These great partners will add to the fan experience and solidify this event as one of the must-attend crown jewel events of the year," said Wayne Castleberry, Corporate Sales and Marketing for Lucas Oil Motorsports. “We truly appreciate our partners and look forward to having them as guests at the event."

The 32nd Annual Lucas Oil Show-Me 100-presented by Missouri Division of Tourism will feature the Lucas Oil Late Model Dirt Series, co-sanctioned by the Lucas Oil MLRA, plus Hermitage Lumber POWRi Late Model programs Thursday, Friday and Saturday nights, May 23-25.

The Show-Me 100 will feature $10,000-to-win main events on Thursday with the 11th annual Cowboy Classic and on Friday for the Tribute to Don and Billie Gibson. Saturday's 100-lap finale will award the winner $50,000. Devin Moran of Dresden, Ohio, is the defending race champion.

Show-Me 100 admission:
Thursday, May 23
Adults (13 and up) - $30
Seniors (62 and over)/Military with ID - $27
Youth (ages 6-12) - $5
Kids (5-and-under) - FREE
Family pass - $70
3-day reserved-seat - $115
Pit pass - $40
3-day pit pass - $125

Friday, May 24
Adults (13 and up) - $30
Seniors (62 and over)/Military with ID - $27
Youth (ages 6-12) - $5
Kids (5-and-under) - FREE
Family pass - $70
Pit pass - $40
2-day pit pass - $85

Saturday, May 25
Adults (13 and up) - $40
Seniors (62 and over)/Military with ID - $37
Youth (ages 6-12) - $10
Kids (5-and-under) - FREE
Family pass - $90
Pit pass - $45

Show-Me 100 3-day passes do not include pit passes. Those must be purchased separately if access to the pit area is desired.

Camping available: Campground reservations are being accepted for the Show-Me 100. Fans can contact Admissions Director Nichole McMillan at (417) 295-6043 or via email at for more information on either the three-day reserved seat tickets or camping reservations.

Danny Lorton
Lucas Oil Speedway General Manager
Office: (417) 282-5984

?Lucas Oil Speedway is located at Highways 83 and 54 in Wheatland, Missouri. A campground with shower and bathroom facilities is available. With its entrance located just outside the pit gate, this sprawling scenic camping facility will continue to enhance the racing experience.

For ticket and camping information and everything about the Show-Me 100 event, visit for all the information and detailed directions to the speedway or call the Track Hotline at (417) 282-5984.

In addition, fans can get social with Lucas Oil Speedway by following @LucasSpeedway on X, clicking "Like" at and on

Complete Lucas Oil Speedway event information, archived race recaps, previews and driver features, along with ticket information and schedules can be found by visiting

About Lucas Oil Speedway

Lucas Oil Speedway is considered by fans, drivers and industry insiders to be one of the top five racing facilities in the nation. Located in Wheatland, Missouri, approximately an hour from Springfield, Missouri, and just an hour and a half from the Kansas City metro area, the "Diamond of Dirt Tracks" lives up to its title.

Twenty-One VIP Luxury Suites, HD Jumbo-Tron Screen, Stadium Style Musco Sports Lighting, a Bose Sound System, Go-Kart Slick Track, The Diamond Bar, Track Treasures Gift Shop, the best track food in the country and paved pits are a few of the spectacular amenities setting the Diamond of Dirt apart. This year marks the 12th season for the Liquid Quarter Mile Drag Racing Lake, "Lake Lucas." New for 2017 was all-purpose built Off Road facility featuring a host of regional events.

Lucas Oil Speedway's dirt oval track plays host to some of the largest and most-popular events in the Midwest with national and regional touring series appearing frequently including: The Lucas Oil Late Model Dirt Series, POWRi Midget National Series, Lucas Oil Pro Pulling League, United States Modified Touring Series, ASCS Sprint Cars and the Lucas Oil MLRA.
In addition to the special events, the Lucas Oil Speedway Weekly Racing Series features the Late Models, USRA Modifieds, USRA Stock Cars and USRA B-Mods.

2024 Official Lucas Oil Speedway Marketing Partners

Arizona Sport Shirts
"The Official Merchandise Provider" of Lucas Oil Speedway

Bill Roberts Chevrolet
"The Official Truck" of Lucas Oil Speedway

Dixie Chopper
"The Official Mowers of Lucas Oil Speedway"

General Tire
"The Official Tire" of Lucas Oil Speedway

Lucas Oil Products
"The Official Oil" of Lucas Oil Speedway

"The Official Television Network" of Lucas Oil Speedway

Ozarks Coca-Cola/Dr. Pepper
"The Official Soft Drink" of Lucas Oil Speedway

Rugged Radios
"The Official 2-Way Communications Provider" of Lucas Oil Speedway

Summit Racing Equipment
"The Official Sponsor" of Lucas Oil Speedway

Sunoco Race Fuels
"The Official Fuel" of Lucas Oil Speedway

2024 Lucas Oil Speedway Supporters Include:
AM Pyrotechnics, Alliance Sport Marketing, Arctic Food Equipment, Arizona Sport Shirts, Berry Tractor and Equipment Co., Big Adventure RV, Bill Roberts Chevrolet, Bolivar Auto Sales & Detailing, Bolivar Farmers Exchange-MFA, Boone's BBQ Barn, Boubin Tire/American Racer, Bridal Cave, BWI Sanitation, Candlelight Creations-Dick's Wild Root Horseradish, Casey's, Citizens Memorial Healthcare, City Magnet, Clearlight Inn, Dixie Chopper, Eibach Springs, Farmers Insurance Agent Kristy Reynolds, Fast Shafts by Axle Exchange, Foley Equipment-Cat Rental Store, Golden Valley Memorial Healthcare, Hermitage Lumber, HICKAMO Country Store, Hobbytime Motorsports, Impact Signs Awnings Wraps, In the Garden of Eden, KC Bobcat, Kluhsman Racing Components, Kona Ice, Lucas Cattle Company, MD3, Midwest Sheet Metal, Miller Welding, Missouri Division of Tourism, MyRacePass, Nutrien Ag Solutions, OakStar Bank, O'Bannon Bank, O'Reilly Auto Parts, Ozark Golf Cars, Ozarks Coca-Cola/Dr. Pepper, Ozarks Community Health Center, PEM, Pitts Homes, Pitts Realty, Pitts Cattle, Pomme de Terre Resort, ProThings Apparel, RACEceiver,,, Rains Ice Company, RCR Designs, Real Racing Wheels, Rod End Supply, Ron Jenkins Accounting & Tax Service, Rugged Radios, Ryan E. Murphy Law Firm LLC, SBU Athletics, Safety Kleen, Scott Furniture, Sidetrack RV Park, Simpson Racing Products, Southwest Electric Cooperative, State Tech, Stillwater Resort, Summit Racing Equipment, Sunoco Race Fuels, Turn 1 Bar & Grill, US Army Corps of Engineers-Pomme de Terre, Vietti Marketing Group, Wheatland Motel, White's Marine Center, Wieland, Wild Animal Safari, Woods Supermarkets.

Article Credit: By Lyndal Scranton, Lucas Oil Speedway

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