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Iconic Apparel signs on as Official Merchandise Provider of Lucas Oil Speedway
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1/13/2025

1/13/2025

Lucas Oil Speedway


Iconic Apparel signs on as Official Merchandise Provider of Lucas Oil Speedway

WHEATLAND, MO. (Jan. 13, 2025) - Iconic Apparel, based in Belton, Mo., has signed on to become the Official Merchandise Provider for the Lucas Oil Speedway. Iconic Apparel will provide fans that attend Lucas Oil Speedway events a wide selection of branded apparel and collectables throughout the year.

Iconic Apparel will also be the Presenting sponsor of the Lucas Oil Speedway Spring Nationals, April 11-12. Open Late Models, Hickamo Super Stocks and the Show-Me Vintage Racers will be in action. In addition, Iconic Apparel will be Official Left Lane Sponsor of three drag boat events on Lake Lucas.

“We are excited to have Iconic Apparel as the Official Merchandise Provider for the Lucas Oil Speedway,” said Lucas Oil Speedway General Manager Danny Lorton. “Iconic Apparel will provide some of the most unique apparel for the speedway and help increase the track’s brand all across the country. We look forward to working with Paul and Shelby and everyone at Iconic Apparel.”

Iconic Apparel will also provide custom orders on merchandise, designs and apparel for racers, race tracks and businesses needing specific custom merchandise. To learn more about Iconic Apparel visit its website at iconicapparelkc.com.

Owner Paul Clark said he’s become familiar with Lucas Oil Speedway as his wife, Shelby Ebert Clark, is one of the nation’s leading drag-boat drivers and competes on Lake Lucas several times a year.

“Danny presented me with the opportunity and not many people get an opportunity to work with one of the top race tracks in the country. It’s something that’s hard to turn down," Clark said, noting that the company has a wide-ranging ability to provide promotional items along with apparel with any business or sports team.

“I range from construction companies to race car teams to sports teams. If you need any kind of promotional items, from banners to t-shirts, I try to be a one-stop shop for your company. From business cards, apparel, hats, uniforms, anything,” Clark said.

Lucas Oil Speedway in Wheatland, Mo., is one of the most well-known and highly regarded multi-sport racing facilities in the country. The speedway hosts major events for super late models such as the Show-Me 100, sanctioned events, Drag Boat events, Sprint Car-sanctioned events and host of other special events along with their strong weekly racing program throughout the year.

Weekly racing in the Pitts Homes and Realty Weekly Racing Series will feature five divisions - Hermitage Lumber Late Models, Arctic Food Equipment USRA Modifieds, O'Reilly Auto Parts USRA Stock Cars, Clear Creek Golf Cars USRA B Mods and Hickamo Country Store Super Stocks.

The 2025 schedule is scheduled to fire up March 22nd with March Full Body Madness after Open Test & Tune on March 15th from 6-9 p.m.

For information on tickets or camping for any Lucas Oil Speedway event in 2025, contact Admissions Director Nichole McMillan at (417) 295-6043 or email her at nmcmillan@lucasoilspeedway.com for more information.

CONTACT:
Danny Lorton
Lucas Oil Speedway General Manager
Office: (417) 282-5984
DLorton@lucasoilspeedway.com

Lucas Oil Speedway is located at Highways 83 and 54 in Wheatland, Missouri. A campground with shower and bathroom facilities is available. With its entrance located just outside the pit gate, this sprawling scenic camping facility will continue to enhance the racing experience.

For ticket and camping information and everything about the Show-Me 100 event, visit www.LucasOilSpeedway.com for all the information and detailed directions to the speedway or call the Track Hotline at (417) 282-5984.

In addition, fans can get social with Lucas Oil Speedway by following @LucasSpeedway on X, clicking "Like" at www.facebook.com/LucasOilSpeedway and on www.youtube.com/LucasOilSpeedway

Complete Lucas Oil Speedway event information, archived race recaps, previews and driver features, along with ticket information and schedules can be found by visiting LucasOilSpeedway.com.

About Lucas Oil Speedway

Lucas Oil Speedway is considered by fans, drivers and industry insiders to be one of the top racing facilities in the nation. Located in Wheatland, Mo., approximately an hour from Springfield and just an hour and a half from the Kansas City metro area, the "Diamond of Dirt Tracks" lives up to its title.

Twenty-One VIP Luxury Suites, HD Jumbo-Tron Screen, Stadium Style Musco Sports Lighting, a Bose Sound System, Go-Kart Slick Track, The Diamond Bar, Track Treasures Gift Shop, the best track food in the country and paved pits are a few of the spectacular amenities setting the Diamond of Dirt apart. This year marks the 12th season for the Liquid Quarter Mile Drag Racing Lake, "Lake Lucas." New for 2017 was all-purpose built Off Road facility featuring a host of regional events.

Lucas Oil Speedway's dirt oval track plays host to some of the largest and most-popular events in the Midwest with national and regional touring series appearing frequently including: The Lucas Oil Late Model Dirt Series, United States Modified Touring Series and the High Limit Sprint Racing Series, POWRi Sprint Cars and POWRi WAR Sprints.

In addition to the special events, the Lucas Oil Speedway Weekly Racing Series features the Late Models, USRA Modifieds, USRA Stock Cars, USRA B-Mods and Super Stocks.

2025 Official Lucas Oil Speedway Marketing Partners

Bill Roberts Chevrolet

"The Official Truck" of Lucas Oil Speedway

Dixie Chopper

"The Official Mowers of Lucas Oil Speedway"

Iconic Apparel

"The Official Merchandise Provider of Lucas Oil Speedway"

Lucas Oil Products

"The Official Oil" of Lucas Oil Speedway

MAVTV

"The Official Television Network" of Lucas Oil Speedway

Ozarks Coca-Cola/Dr. Pepper

"The Official Soft Drink" of Lucas Oil Speedway

Rugged Radios

"The Official 2-Way Communications Provider" of Lucas Oil Speedway

Summit Racing Equipment

"The Official Sponsor" of Lucas Oil Speedway

Sunoco Race Fuels

"The Official Fuel" of Lucas Oil Speedway

2025 Lucas Oil Speedway Supporters Include:

AM Pyrotechnics, Alliance Sport Marketing, Arctic Food Equipment, Berry Tractor and Equipment Co., Big Adventure RV, Bill Roberts Chevrolet, Bolivar Auto Sales & Detailing, Bolivar Farmers Exchange-MFA, Boubin Tire/American Racer, Bridal Cave, BWI Sanitation, Candlelight Creations-Dick's Wild Root Horseradish, Casey's, Citizens Memorial Healthcare, City Magnet, Clearlight Inn, Dixie Chopper, Eibach Springs, Encounter Ministry Inc., Fast Shafts by Axle Exchange, Foley Equipment-Cat Rental Store, Golden Valley Memorial Healthcare, Henry's Towing Service, Hermitage Lumber, HICKAMO Country Store, Hobbytime Motorsports, Iconic Apparel, Impact Signs Awnings Wraps, In the Garden of Eden, KC Bobcat, Kluhsman Racing Components, Kona Ice, Lucas Cattle Company, MD3, Midwest Sheet Metal, Miller Welding, Missouri Division of Tourism, MyRacePass, Nutrien Ag Solutions, OakStar Bank, O'Bannon Bank, O'Reilly Auto Parts, Ozark Golf Cars, Ozarks Coca-Cola/Dr. Pepper, Ozarks Community Health Center, PEM, Pitts Homes, Pitts Realty, Pitts Cattle, ProThings Apparel, RACEceiver, RacinDirt.com, RCR Designs, Real Racing Wheels, Rod End Supply, Rugged Radios, Ryan E. Murphy Law Firm LLC, SBU Athletics, Safety Kleen, Scott Furniture, Sidetrack RV Park, SMSI, Southwest Electric Cooperative, State Tech, Summit Racing Equipment, Sunoco Race Fuels, Super 8 Bolivar Mo., Turn 1 Bar & Grill, US Army Corps of Engineers-Pomme de Terre, Vietti Marketing Group, Wheatland Motel, White's Marine Center, Wieland, Woods Supermarkets.


Article Credit: By Lyndal Scranton, Lucas Oil Speedway

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