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Various marketing opportunities available for 2024 Lucas Oil Speedway season
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12/5/2023

12/5/2023

Lucas Oil Speedway


Various marketing opportunities available for 2024 Lucas Oil Speedway season

WHEATLAND, MO. (Dec. 5, 2023) - With Lucas Oil Speedway recently completing its 2024 tentative schedule, the speedway still has several openings for marketing opportunities in various ways throughout the season.

Included are billboard sponsorships, Big Adventure Weekly Racing Series race-night sponsorships, heat-race sponsors, feature-event sponsors, jumbo tron ads and website links or ads. There also are opportunities to market with the speedway on major events, such as Lucas Oil Late Model Dirt Series and Lucas Oil MLRA races, ASCS and POWRi Midget open-wheel events, the Inaugural High Racing Diamond Classic, USMTS Modifieds and season-opening Easter Bowl Enduro 150.

Lucas Oil Speedway's major events throughout the season are live streamed to audiences worldwide and many of the special events and weekly races also produced for later telecast on the MAVTV Motorsports Network.

The speedway also has three scheduled Kentucky Drag Boat Association-sanctioned events on Lake Lucas with sponsorships and signage available there as well.

Lucas Oil Speedway General Manager Danny Lorton also points out both the dirt track and drag boat facility have vendor booths available with prices varying depending on size and event.

“While we’re all preparing for the holiday season, the planning for the 2024 Lucas Oil Speedway season has been underway for quite some time,” Lorton said. “Now is the time for anyone who’s interested in joining us as a marketing partner to reach out to myself or Laurie Looney about the possibilities and how we can align their business with Lucas Oil Speedway.”

Looney, the pit office manager, has moved into an expanded role and will assist Lorton in the marketing and sponsorship area.

Those interested in more information can find out more info by checking out the Lucas Oil Speedway information guide or contact either Lorton or Looney by phone at (417) 282-5984 or by email at dlorton@lucasoilspeedway.com or llooney@lucasoilspeedway.com.

Lucas Oil Speedway is one of the most well-known and highly regarded multi-sport racing facilities in the country. The land was originally a hay field and soybean field among other agricultural uses prior to hosting motorsports events as Wheatland Raceway.

Wheatland residents Ron and Mary Jenkins built the original racing facility as a 3/8th-mile dirt track, which opened in mid-2001 and was known as Wheatland Raceway. The raceway was a popular entertainment destination almost immediately as the track provided some of the best side-by-side short track dirt racing in the region.

After discussions with Ron and Mary Jenkins, owners of the original Wheatland Raceway, Forrest and Charlotte Lucas purchased the Wheatland Raceway in late 2004. Upon the completion of the racing season, the Lucas Oil construction crew set about to transform Wheatland Raceway into what is now known as the "Diamond of Dirt Tracks.”

Following a multi-million dollar renovation project that lasted until mid-summer 2006 when the speedway opened. As part of the project, the only item remaining was the dirt track itself. An all new grandstand complex complete with 21 VIP luxury suites, a state of the art bar, concession stand and gift shop were erected.

A completely new pit area was installed with concrete pit stalls plus electric and water in nearly every pit stall. An enclosed tech building, fabrication shop, and a full service parts store were also constructed.

Lucas Oil Speedway recently unveiled its tentative 2024 schedule with Open Test & Tune set to kick things off on March 30. The speedway has gift cards available for purchase as a Christmas-gift option and also has season pass renewals for the 2024 season available at a discount through the end of the year.

Season passes for the 2024 season are available now at a $50 discount for renewals from 2023. Contact Admissions Director Nichole McMillan at (417) 282-5984 or email her at nmcmillan@lucasoilspeedway.com for more information.

Season Pass Renewals before Dec. 29th, 2023:

Adults (Age 16-61) $700 (dirt-track only)

Seniors (Age 62 and up) $600 (dirt-track only)

Season Passes beginning Jan. 15th, 2024:

Adults (Age 16-61) $750 (dirt-track only)

Senior (Age 62 and up) $650 (dirt track only)

Each season pass holder is entitled to one reserved stadium-style seat, complete with high backs and armrests located in the top six rows of the main grandstand of the dirt track.

Meanwhile, Lucas Oil Speedway gift cards are available in any dollar amount. Gift cards can be used in all departments including in the ticket office, pit office, camp shack, concessions, gift shop, suites and the Diamond Bar.

Lorton added that the gift shop is remaining open year-round, during week-day business hours, for those interested in stopping by the track and shopping for items.

For ticket information about any future event at Lucas Oil Speedway contact admissions director Nichole McMillan at (417) 282-5984 or email her at nmcmillan@lucasoilspeedway.com for more information.

CONTACT:

Danny Lorton

Lucas Oil Speedway General Manager

Office: (417) 282-5984

DLorton@lucasoilspeedway.com
Complete Lucas Oil Speedway event information, archived race recaps, previews and driver features, along with ticket information and schedules can be found by visiting LucasOilSpeedway.com.

Lucas Oil Speedway is located at Highways 83 and 54 in Wheatland, Missouri. A campground with shower and bathroom facilities is also available. With its entrance located just outside the pit gate this sprawling scenic camping facility will continue to enhance the racing experience at the Diamond of Dirt Tracks.

Click LucasOilSpeedway.com for more information and detailed directions to the speedway or call the Track Hotline at (417) 282-5984. The Lucas Oil Speedway EZ Texting number is (417) 804-4141.

In addition, fans can get social with Lucas Oil Speedway by following @LucasSpeedway on Twitter, clicking "Like" at www.facebook.com/LucasOilSpeedway and on www.youtube.com/LucasOilSpeedway

About Lucas Oil Speedway
Lucas Oil Speedway is considered by fans, drivers and industry insiders to be one of the top five racing facilities in the nation. Located in Wheatland, Missouri, approximately an hour from Springfield, Missouri, and just an hour and a half from the Kansas City metro area, the "Diamond of Dirt Tracks" lives up to its title.

Twenty-One VIP Luxury Suites, HD Jumbo-Tron Screen, Stadium Style Musco Sports Lighting, a Bose Sound System, Go-Kart Slick Track, The Diamond Bar, Track Treasures Gift Shop, the best track food in the country and paved pits are a few of the spectacular amenities setting the Diamond of Dirt apart. This year marks the 12th season for the Liquid Quarter Mile Drag Racing Lake, "Lake Lucas." New for 2017 was all-purpose built Off Road facility featuring a host of regional events.

Lucas Oil Speedway's dirt oval track plays host to some of the largest and most-popular events in the Midwest with national and regional touring series appearing frequently including: The Lucas Oil Late Model Dirt Series, POWRi Midget National Series, Lucas Oil Pro Pulling League, United States Modified Touring Series, ASCS Sprint Cars and the Lucas Oil MLRA.

In addition to the special events, the Lucas Oil Speedway Weekly Racing Series features the Late Models, USRA Modifieds, USRA Stock Cars and USRA B-Mods.

2023 Official Lucas Oil Speedway Marketing Partners

Arizona Sport Shirts
"The Official Merchandise Provider" of Lucas Oil Speedway

Bill Roberts Chevrolet-Buick
"The Official Truck" of Lucas Oil Speedway

Dixie Chopper
"The Official Mowers of Lucas Oil Speedway"

General Tire
"The Official Tire" of Lucas Oil Speedway

Lucas Oil Products
"The Official Oil" of Lucas Oil Speedway

MAVTV
"The Official Television Network" of Lucas Oil Speedway

Ozarks Coca-Cola/Dr. Pepper
"The Official Soft Drink" of Lucas Oil Speedway

RacingJunk.com
"The Official Classifieds" of Lucas Oil Speedway

Rugged Radios
"The Official 2-Way Communications Provider" of Lucas Oil Speedway

Summit Racing Equipment
"The Official Sponsor" of Lucas Oil Speedway

Sunoco Race Fuels
"The Official Fuel" of Lucas Oil Speedway

Super Clean
"The Official Sponsor" of Lucas Oil Speedway

2023 Lucas Oil Speedway Supporters Include:
AM Pyrotechnics, Alliance Sport Marketing, Arctic Food Equipment, Arizona Sport Shirts, Berry Tractor and Equipment Co., Big Adventure RV, Bill Roberts Chevrolet-Buick, Bolivar Auto Sales & Detailing, Bolivar Farmers Exchange-MFA, Boone's BBQ Barn, Boubin Tire/American Racer, Branstetter & Lightfoot LLC, Bridal Cave, BWI Sanitation, Camden on the Lake Resort, Candlelight Creations-Dick's Wild Root Horseradish, Casey's, Cedar Creek Beef Jerky, Citizens Memorial Healthcare, City Magnet, Clearlight Inn, Dirt Track Specialist, Dixie Chopper, Eagle Vision Paving LLC, Eibach Springs, Farmers Insurance Agent Kristy Reynolds, Fast Shafts by Axle Exchange, Foley Equipment-Cat Rental Store, Frog Signs, Golden Valley Memorial Healthcare, Hermitage Lumber, HICKAMO Country Store, Hobbytime Motorsports, Impact Signs Awnings Wraps, In the Garden of Eden, KC Bobcat, Kettle Treats, Keyser Manufacturing, Kluhsman Racing Components, Kona Ice, Lucas Cattle Company, MD3, Midwest Sheet Metal, Miller Welding, Missouri Division of Tourism, MyRacePass, Nutrien Ag Solutions, OakStar Bank, O'Bannon Bank, O'Reilly Auto Parts, Ozark Golf Cars, Ozarks Coca-Cola/Dr. Pepper, Ozarks Community Health Center, PEM, Pitts Homes, Pitts Realty, Pitts Cattle, Pomme de Terre Resort, ProThings Apparel, RACEceiver, Racinboys.com, RacinDirt.com, RacingJunk.com, Rains Ice Company, Real Racing Wheels, Reed Environmental, River's End Motel & RV Park, Rod End Supply, Ron Jenkins Accounting & Tax Service, Rugged Radios, Ryan E. Murphy Law Firm LLC, SBU Athletics, Safety Kleen, Scott Furniture, Sidetrack RV Park, Simpson Racing Products, SMC, Southwest Electric Cooperative, State Tech, Stillwater Resort, Summit Racing Equipment, Sunoco Race Fuels, US Army Corps of Engineers-Pomme de Terre, Vietti Marketing Group, Wasoba Seed & Trucking, Wheatland Motel, White's Marine Center, Wieland, Wild Animal Safari, Woods Supermarkets.


Article Credit: By Lyndal Scranton, Lucas Oil Speedway

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