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February 9, 2021

Former Lucas Oil Speedway GM Dan Robinson promoted to Lucas Oil Vice President of Motorsports Operations

Dan Robinson (left) talking it over with Ken Schrader at a past Lucas Oil Speedway event, has been promoted to Lucas Oil Vice President of Motorsports Operations. (GS Stanek Racing Photography)
WHEATLAND, MO. (Feb. 9, 2021) - Dan Robinson has been promoted to an expanded role within Lucas Oil’s Motorsports Division, which includes Lucas Oil Speedway in Wheatland.
 
As Vice President of Motorsports Operations, Robinson will be responsible for all operational aspects of the Lucas Oil Late Model Dirt Series, the Lucas Oil Pro Pulling League and the Lucas Oil MLRA along with Lucas Oil Speedway. His duties will include financial performance, operations, marketing, sponsorships, staffing, human resources, safety, scheduling and event planning.
 
"Dan’s knowledge and experience of the grassroots motorsports industry will help us build on what is an integral part of our marketing strategy,” said Morgan Lucas. “Dan has earned this role with what he has accomplished in Wheatland and we are proud to have him leading our motorsports promotional efforts.”
 
Robinson - Lucas Oil Director of Racing Operations since 2018 and before that General Manager of Lucas Oil Speedway since 2009 - has overseen the growth of Lucas Oil Speedway into one of the country’s premier motorsports multiplexes, and most recently helped raise the profile of both the Lucas Oil Pro Pulling League and Lucas Oil MLRA.
 
Among Robinson’s awards are the 2012, 2014, 2015 and 2016 Great Plains Region Auto Racing Promoter of the Year and 2015 Innovator of the Year at the Race Track Business Conference in Indianapolis. In February 2017, he received the 41st Auto Racing Promoter of the Year Award, sponsored by Racing Promotion Monthly and Charlotte Motor Speedway.
 
Lucas Oil Speedway’s signature event, the Show-Me 100 was named the 2015 Most
Outstanding Short Track Event by Racing Promotion Monthly.
 
“I’ve been blessed to work with a tremendous team at Lucas Oil Speedway since 2009 and to have accomplished so much, with everyone working together,” said Robinson. “From employees to drivers, fans and sponsors, I’ve made lifelong friends and memories that will stay with me forever. It’s exciting to accept a new challenge as Vice President of Motorsports Operations for a great American company that truly loves motorsports on every level, from grassroots racing to national-touring series.”
 
Robinson and wife Dee Ann have two children, daughter Denae and son Dylan. Robinson will work out of his home office in Bolivar and said he still looks forward to spending some race nights at Lucas Oil Speedway, though there will be more travel involved in his new role.
 
Lucas Oil also announced that Katie Lucas has been named the Vice President of Strategy and Philanthropy and Megan Burakiewicz is now the Director of People Operations.
 
These new appointments will help further amplify Lucas Oil’s dynamic business model. From its cornerstone oil and lubricant division to its influential contributions to the world of motorsports and its growing philanthropic efforts, Lucas Oil’s success is a direct result of its commitment to both its employees and its contributions to the various industries it is a part of.
 
Lucas Oil Speedway season coming: The 2021 Lucas Oil Speedway season is set to begin March 27 with an Open Test & Tune. The Big Adventure Weekly Racing Series Spring Opener Presented by Benne Media is set for April 3 with the Missouri Metal Buildings ULMA Late Models in the spotlight with a $1,000-to-win main event sponsored by HICKAMO Country Store.
 
The Weekly Racing Series includes 14 events, from opening night through the Rempfer Memorial Season Championship on Aug. 28 crowns division champions. Competing classes include Cedar Creek Beef Jerky USRA Modifieds, Missouri Metal Buildings ULMA Late Models, Ozark Golf Cars USRA B-Mods and O'Reilly Auto Parts USRA Stock Cars.
 
For ticket information for any event during the 2021 Lucas Oil Speedway season, contact Admissions Director Nichole McMillan at (417) 282-5984 or via email at Nichole@lucasoilspeedway.com. Fans also can use the online ticketing system.
 
CONTACT:
Danny Lorton
Lucas Oil Speedway General Manager
Office: (417) 282-5984 
 
# # #
 
Complete Lucas Oil Speedway event information, archived race recaps, previews and driver features, along with ticket information and schedules can be found by visiting LucasOilSpeedway.com.
 
Lucas Oil Speedway is located at Highways 83 and 54 in Wheatland, Missouri. A campground with shower and bathroom facilities is also available. With its entrance located just outside the pit gate this sprawling scenic camping facility will continue to enhance the racing experience at the Diamond of Dirt Tracks.
 
Click LucasOilSpeedway.com for more information and detailed directions to the speedway or call the Track Hotline at (417) 282-5984.
 
In addition, fans can get social with Lucas Oil Speedway by following @LucasSpeedway on Twitter, clicking "Like" at www.facebook.com/LucasOilSpeedway and on www.youtube.com/LucasOilSpeedway  
 
 
About Lucas Oil Speedway 
Lucas Oil Speedway is considered by fans, drivers and industry insiders to be one of the top five racing facilities in the nation. Located in Wheatland, Missouri, approximately an hour from Springfield, Missouri, and just an hour and a half from the Kansas City metro area, the "Diamond of Dirt Tracks" lives up to its title.
 
Twenty-One VIP Luxury Suites, HD Jumbo-Tron Screen, Stadium Style Musco Sports Lighting, a Bose Sound System, Go-Kart Slick Track, The Diamond Bar, Track Treasures Gift Shop, the best track food in the country and paved pits are a few of the spectacular amenities setting the Diamond of Dirt apart. This year marks the ninth season for the Liquid Quarter Mile Drag Racing Lake, "Lake Lucas." New for 2017 was all-purpose built Off Road facility featuring the Lucas Oil Off Road Racing Series as well as a host of other regional events.
 
Lucas Oil Speedway's dirt oval track plays host to some of the largest and most-popular events in the Midwest with national and regional touring series appearing frequently including: The Lucas Oil Late Model Dirt Series, POWRi Midget National Series, Lucas Oil Pro Pulling League, United States Modified Touring Series, ASCS Sprint Cars and the Lucas Oil MLRA. 
 
In addition to the special events, the Lucas Oil Speedway Weekly Racing Series features the ULMA Late Models, USRA Modifieds, USRA Stock Cars and USRA B-Mods.
 
 
2021 Official Lucas Oil Speedway Marketing Partners
 
"The Official Truck" of Lucas Oil Speedway
 
Dixie Chopper
"The Official Mowers of Lucas Oil Speedway"
 
"The Official Insurance" of Lucas Oil Speedway
 
"The Official Tire" of Lucas Oil Speedway
  
"The Official Oil" of Lucas Oil Speedway 
 
 MAVTV 
"The Official Television Network" of Lucas Oil Speedway
 
"The Official Battery" of Lucas Oil Speedway
 
"The Official Soft Drink" of Lucas Oil Speedway
 
RacingJunk.com
"The Official Classifieds" of Lucas Oil Speedway
 
Rugged Radios
"The Official 2-Way Communications Provider" of Lucas Oil Speedway 
 
"The Official Fuel" of Lucas Oil Speedway
 
 
2021 Lucas Oil Speedway Supporters Include:
Advanced Automotive Repair, AM Pyrotechnics, Angler's Resort, Arizona Sport Shirts, Ash Grove Aggregates, Ball Tree Service, Benton County Tire, Berry Tractor and Equipment Co., Big Adventure RV, Big O Tires, Bill Roberts Chevrolet-Buick, Bolivar Auto Sales & Detailing, Bolivar Farmers Exchange-MFA, Boone's BBQ Barn, Boubin Tire/American Racer, Branstetter & Lightfoot LLC, Bridal Cave, BWI Sanitation, Camden on the Lake Resort, Candlelight Creations-Dick's Wild Root Horseradish, Casey's General Stores, Cedar Creek Beef Jerky, Central Life Sciences, Citizens Memorial Healthcare, City Magnet, Clearlight Inn, Comfort Inn-Bolivar,DirtonDirt.com, Dixie Chopper, Eibach Springs, Evans Pipe & Steel Co., Farmers Insurance Agent Kristy Reynolds, Farmer's State Bank, Fast Shafts by Axle Exchange, 54 Buildings and More, Foley Equipment-Cat Rental Store, Frog Signs, Golden Valley Memorial Healthcare, Hermitage Lumber, HICKAMO Country Store, Highway 54 RV Park, Hobbytime Motorsports, Hoosier Race Tires, Impact Racing, Inc.; Impact Signs Awnings Wraps, In the Garden of Eden, Kettle Treats, Keyser Manufacturing, Kluhsman Racing Components, Kona Ice, Lucas Cattle Company, McClaren, Merck Animal Health, Midwest Sheet Metal, Miller Welding, Missouri Metal Buildings, Missouri One Call System, Missouri Welding Institute (MWI), MyRacePass, Nemo Quarry, NMI/VMG Marketing Group, OakStar Bank, O'Bannon Bank, O'Reilly Auto Parts, Ozark Golf Cars, Ozarks Coca-Cola/Dr. Pepper, Ozarks Community Health Center, PFI Western Store, Pitts Homes, Pitts Realty, Pitts Cattle, ProThings Apparel, RACEceiver, Racinboys.com, RacinDirt.com, RacingJunk.com, Rains Ice Company, Real Racing Wheels, Rod End Supply, Ron Jenkins Accounting & Tax Service, Rugged Radios, Ryan E. Murphy Law Firm LLC, SBU Athletics, Safety Kleen, Schlesselman Fencing, Scott Furniture, Sidetrack RV Park, Southwest Electric Cooperative, Stillwater Resort, Stover Milling, Sunoco Race Fuels, Sunflower Resort, Superior Products, TA/PETRO, US Army Corps of Engineers-Pomme de Terre, Wheatland Motel, Wheeler Livestock Auction, White's Marine Center, Wild Animal Safari, Windsor Livestock Auction, Woods Supermarkets, Wrisco Industries.