Skip to main content
February 27, 2018

New options for "Lake Lucas" and Off Road track join dirt-oval marketing, sponsorship opportunities at Lucas Oil Speedway

Lucas Oil Speedway
Lucas Oil Speedway had some remaining sponsorship and marketing opportunities available for the dirt track, drag-boat track and off road track in 2018.

Wheatland, Missouri (February 27, 2018) - With lots of attention building toward the opening of the Lucas Oil Speedway Big Adventure RV Weekly Racing Series season on the dirt track, new marketing opportunities have been announced for the Off Road Track and "Lake Lucas" drag boat lake.

"These new sponsorship and marketing programs have several available options at each of those venues and they're a great way for a business to get tremendous visibility," Lucas Oil Speedway General Manager Dan Robinson said.

Lucas Oil Speedway has unveiled a new, electronic media and information guide where complete details on the sponsor and marketing packages can be found, plus demographics about the customers and fan base of the south-central Missouri motorsports complex.

Bronze, Silver and Gold level partnerships are available for events at both the Off Road and Drag Boat tracks. Those packages include tickets, signage, public address announcement during the events, social media promotion, VIP seating and product or business information for all competitors at the pit entrance/registration areas.

There also are some remaining marketing and sponsor packages available at the dirt track. Those include race-night naming rights, heat and feature-race sponsorship, billboards, midway displays, race-night souvenir program advertising and jumbo-tron advertising.

Lucas Oil Speedway had a record 113,000 fans attend races in 2017.

This year, the visibility of the complex, on a national level, will grow to a new height as more events are scheduled for television on the MAVTV Motorsports Network and LucasOilRacing.TV, an exclusive 24/7 on-demand streaming service devoted to motorsports.

For the first time in its 26-year history, the entire program from the final night of the Show-Me 100 Presented by, on May 26, will air live on MAVTV Motorsports Network.

In addition to traditional marketing opportunities, Lucas Oil Speedway is in the highly advantageous position to utilize Lucas Oil Production Studios' professionally crafted HD television productions of race events held at the Speedway for broadcast on national networks.

Among those major events that are produced are the Show-Me 100, John Haas Memorial Drag Boat Classic, Lucas Oil Late Model Diamond Nationals, the Diamond Drag Boat Nationals, Lucas Oil Pro Pulling League Truck and Tractor Pulls and Lucas Oil Off Road Racing Series.

The Team Lucas platform generates millions of dollars in exposure value through hundreds of professional events and over 300 original hours of national television on four major networks: CBS, CBS Sports Network, NBC Sports Network and MAVTV Motorsports Network.

For further details or more information on all marketing and sponsorship packages, go to the electronic media guide or contact Robinson at (417) 282-5984 or via email at

The Lucas Oil Speedway 2018 season begins April 7 with the Big Adventure RV Weekly Racing Series opener. An open test and tune is scheduled for March 31.

For ticket information, including season passes for all events and three-day passes for the 26th annual Show-Me 100 Presented by, contact Admissions Director Nichole McMillan at (417) 282-5984 or via email at

Complete Lucas Oil Speedway event information, archived stories, ticket info and the tentative 2018 schedule can be found by visiting

Lucas Oil Speedway is located at Highways 83 and 54 in Wheatland, Missouri. A campground with shower and bathroom facilities is also available. With its entrance located just outside the pit gate this sprawling scenic camping facility will continue to enhance the racing experience at the Diamond of Dirt Tracks.

Click for more information and detailed directions to the speedway or call the Track Hotline at (417) 282-5984.

In addition, fans can get social with Lucas Oil Speedway by following @LucasSpeedway on Twitter, clicking "Like" at and on