WHEATLAND, MO (Jan. 14, 2014)-RACEceiver has signed a two-year agreement to become title sponsor of Victory Lane at Lucas Oil Speedway. It's the first sponsorship for RACEceiver, a Gainesville, Ga.-based racing electronics company, with the "Diamond of the Dirt Tracks."
"This is a big step for us", RACEceiver owner Joe Vinson said. "Lucas Oil has done a lot of business with us and this is an opportunity to give back. What better place than Lucas Oil Speedway to present our product and support them, but there's also the value of the speedway. It's involved in drag boat racing as well with Lake Lucas and Lucas Oil has been instrumental in getting our product into boat racing. It's an advantage for us because they have both."
RACEceiver sells one-way communication radios from race control to drivers, strengthening safety and line-up efficiency to the races, and timing and scoring systems among several products. Both Lucas Oil Speedway and the Lucas Oil-owned Midwest Late Model Racing Association use the RACEceiver timing and scoring system.
"Our relationship continues to evolve and as they expand, we expand with them," Vinson explained. "It's good to be involved with people as professional as Lucas Oil. They do everything right at Lucas Oil Speedway."
Like Lucas Oil, RACEceiver is an ardent supporter of short track racing.
"We focus everything on short track," Vinson said.
The newly-named Lucas Oil Speedway RACEceiver Victory Lane will be a visible sign of the solid relationship between the two companies.
"We're very happy to have RACEceiver come onboard and be a part of Lucas Oil Speedway," Lucas Oil Speedway General Manager Dan Robinson, who is also the Series Director of MLRA, said. "We're a relationship that works like a partnership and continues to grow."