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Wheatland, MO -Lucas Oil Speedway is excited to announce an expanded partnership with Ozarks Coca-Cola in 2013, naming Coca-Cola the Official Soft Drink of Lucas Oil Speedway. "Ozarks Coca-Cola/Dr Pepper Bottling Company has been a great supporter of racing here at Lucas Oil Speedway and we are thrilled to expand our relationship over the next three years," commented Dan Robinson, General Manager of Lucas Oil Speedway.    

Ozarks Coca-Cola/Dr Pepper Bottling Company has been locally owned for over 90 years and has been a longtime participant and supporter of the local racing scene in the Ozarks. Dating back to the late 1950's when owner, Cookie Rice, raced with some of the racing legends from this area and since has been inducted into the Ozark Area Racing Foundation's Hall of Fame as a Pioneer. He was inducted for being an individual that has excelled in racing and made vital contributions to make the sport what it is today.  

"Our goal with this partnership is to help position our great brands and our experience in the racing industry with the high quality of racing product Lucas Oil Speedway puts out each weekend. We feel the national marketing by the Coca-Cola Company with NASCAR and the Coca-Cola Racing Family in combination with our local marketing efforts in the Ozarks, that we bring a very strong partnership to Lucas Oil Speedway" shared  Bruce Long, Vice President of Sales and Marketing for the Ozarks.  

Coca-Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Through  partnerships with International Speedway Corporation, Speedway Motorsports, Inc. and Indianapolis Motor Speedway, Coca-Cola refreshes racing fans at the majority of NASCAR-sanctioned tracks. A signature part of the brand's NASCAR association is the Coca-Cola Racing Family, a group of top drivers that includes; Greg Biffle, Jeff Burton, Denny Hamlin, Bobby Labonte, Joey Logano, Jamie McMurray, Ryan Newman, Danica Patrick and Tony Stewart. The Company also maintains relationships with Dale Jarrett, Ned Jarrett, Kyle Petty and Elliott Sadler.

"This is a win/win partnership that is built on the platform of creating a fun and entertaining environment where people can come and enjoy great tasting products from Coca-Cola and Dr Pepper and great racing entertainment all season long. It allows us to have our products tried and consumed by a demographic that is growing throughout the Ozarks,"Long added.  

For complete event information and the latest Lucas Oil Speedway news visit:www.LucasOilSpeedway.com. 

About Lucas Oil Speedway 

Lucas Oil Speedway is considered by fans, drivers and industry insiders to be one of the top five Race Tracks in the Nation. Located in Wheatland, Missouri, approximately an hour from Springfield, Missouri and just a quick hour and a half from the Kansas City Metro Area, dubbed the "Diamond of Dirt Tracks" Lucas Oil Speedway certainly lives up to the title.

Twenty-One VIP Luxury Suites, HD Jumbo Tron Screen, Stadium Style Musco Sports Lighting, a Bose Sound System, Go-Kart Slick Track, The Diamond Bar, Track Treasures Gift Shop, the best track food in the country and paved pits are a few of the spectacular amenities setting the Diamond of Dirt apart. 2013 marks the 3rd season for the Liquid Quarter Mile Drag Racing Lake, Lake Lucas. Two Nationally televised Drag Boat Races featuring the Lucas Oil Drag Boat Racing Series will be held in 2013, plus the F1 Powerboat Tour and National Boat Racing Association events.

Lucas Oil Speedway hosts some of the largest and most popular events in the Midwest! National and regional touring series appear frequently for Special Events on the Diamond of Dirt Tracks. The Lucas Oil Late Model Dirt Series, POWRi Midget National Series, Lucas Oil Pro-Pulling League, United States Modified Touring Series, ASCS Sprint Cars and the Lucas Oil MLRA. The E3 Spark Plugs Monster Truck Nationals return in 2013 and the Hickory County Fair will be held at Lucas Oil Speedway for the first time in June.

In addition to the incredible Special Events, the Lucas Oil Championship Series features, the ALPS Food Stores ULMA Late Models, Pitts Homes USRA Modifieds, Carson's Corner NAPA Factory Stocks and the Tri-Lakes RV B-Mods, racing weekly. 

2013 Lucas Oil Speedway Sponsors

AAA Missouri- "The Official Auto Club" of the Lucas Oil Speedway

Bill Roberts Chevrolet- "The Official Truck" of the Lucas Oil Speedway

Ozarks Coca-Cola/Dr. Pepper - "The Official Soft Drink" of the Lucas Oil Speedway

Canidae Pet Foods - "The Official Pet Foods" of the Lucas Oil Speedway

E3 Spark Plugs - "The Official Spark Plug" of the Lucas Oil Speedway

GEICO - "The Official Insurance" of the Lucas Oil Speedway

General Tire - "The Official Tire" of the Lucas Oil Speedway

Lucas Oil Products - "The Official Oil" of the Lucas Oil Speedway

MAVTV - "The Official Television Network" of the Lucas Oil Speedway

Optima Batteries- "The Official Battery" of the Lucas Oil Speedway  

Speedco - "The Official Truck Lube and Tire Center" of the Lucas Oil Speedway

Sunoco Race Fuels - "The Official Fuel" of the Lucas Oil Speedway

2013 Lucas Oil Speedway Supporters Include: AAA Missouri, A-1 Disposal, A & G Electric, Advanced Automotive Repair, ALPS Food Stores, American Broadband, American Racer Race Tires, Andy's Frozen Custard, Ash Grove Aggregates, Bank of Urbana, Big Surf Water Park, Bill Roberts Chevrolet/Buick, Bridal Cave, Budweiser, Carson's Corner Napa Auto Parts, Casey's General Stores, Citizens Memorial Healthcare, Clearlight Inn, Eibach Springs, Elite Auto Repair, Fast Shafts, Friendly Fuel America, Frog Signs, Gathering Place, Goody's Resort, Harbor Campground & Marina, Heart of America Beverage, Hermitage Lumber, Hoosier Race Tires, Impact Signs, Awnings and Wraps, inthepits.net, JH Custom Wheel & Accessory, Kirkey Racing Fabrication, Lucas Cattle Company, MFA Bolivar, Midwest Low-E Insulation, Midwest Sheet Metal, Missouri Baptist Convention, Nemo Quarry, O'Bannon Bank, Old Kinderhook, O'Reilly Auto Parts, Ozark Harley-Davidson, Ozarks Coca-Cola/Dr. Pepper, Petro Truck Stops, Pitts Homes, Pitts Realty, Pitts Cattle, Racinboys.com, RacinDirt.com, Rains Ice Company, Ron Jenkins Accounting & Tax Service, Ron's Racing Collectibles, , SBU Athletics, Shadow Lake Golf, S & H Farm Supply, Sugarfoot BBQ, Sunoco Race Fuels, Sunflower Resort, Travel Centers of America, Tri-Lakes RV, Triangle Quick Shop, TNT Quick Shop, Vickie and Tim's Pub & Grub, White's Marine Center  

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