DENVER – MAVTV and the National Cable Television Cooperative (NCTC) have executed a long-term affiliation agreement. The deal includes provisions for high definition, standard definition, and VOD services. MAVTV is already carried by 7 of the top 10 distributors and is available to nearly 40 million homes. NCTC and its membership of nearly 1,000 strong represent an enormous opportunity for MAVTV to expand its reach. While some NCTC members already carry the male skewing network through prior carriage agreements, there remains incredible distribution potential across the millions of subscribers represented by NCTC.
Doug Jost, MAVTV’s EVP of Sales and Distribution said, “MAVTV is one of the fastest growing networks on the landscape and we are thrilled to continue our momentum through this partnership with NCTC. I have worked with Frank Hughes and his team for over two decades and know very well the efficiencies and incredible support NCTC will bring to our distribution efforts. “
Frank Hughes, Senior Vice President of Programming for NCTC commented, “We are very excited to formalize a relationship with MAVTV. A network featuring an extensive lineup of original content, exclusive motorsports, theatrical films and more, MAVTV presents a fantastic value proposition for our members and their subscribers.”
MAVTV broadcasts in both SD and HD, as well as, offers VOD. The network features programming themes targeting men 18 to 54 including sports, gaming, comedy, health and fitness, gadgets and more in a destination channel dedicated to reaching men in an irreverent, humorous and opinionated manner. The network is now available to approximately 40 million homes and carried on most major cable, telco, and satellite providers, as well as, mobile television platforms.
The National Cable Television Cooperative, Inc. (NCTC) is a Kansas not-for-profit corporation that operates as a programming and hardware purchasing organization for its member companies who own and operate cable systems throughout the United States and its territories. NCTC is located in Lenexa, Kansas